| Cherriots Local and Cherriots Regional | Full Fare | Reduced Fare |
|---|---|---|
| One-Ride | $1.60 | $0.80 |
| Day Pass | $3.25 | $1.50 |
| 30 Day Pass or Month Pass | $45.00 | $22.50 |
| Annual Pass (Cherriots Tap Card or Umo Mobility App) | $540.00 | $270.00 |
| Cherriots LIFT and Cherriots Dial-a-Ride | Fare |
|---|---|
| One-Ride (one way) | $3.20 |
| Universal LIFT Month Pass (Cherriots Tap Card or Umo Mobility App) | $90.00 |
| Cherriots Local y Cherriots Regional | Tarifa Normal | Tarifa Reducida |
|---|---|---|
| Un-Viaje | $1.60 | $0.80 |
| Pase del Día | $3.25 | $1.50 |
| Pase de Mes y Pase de 30 Días | $45.00 | $22.50 |
| Pase Anual (Cherriots Tap Card o Umo Mobility App) | $540.00 | $270.00 |
| Cherriots LIFT y Cherriots Dial-a-Ride | Tarifa |
|---|---|
| Un-Viaje (solo ida) | $3.20 |
Nota: Los jóvenes de 0 a 18 años pueden viajar en todos los servicios de Cherriots de forma gratuita. No se requiere pase.
Public Transit Event Showcased Industry Innovators
Salem, OR – July 24, 2025 – Cherriots was recognized as a top performing transit agency during the Second Annual TransDASH Performance Summit, held June 24–25 in Greensboro, NC.
The event brought together public transit executives from across the country for discussions centered around transit performance and the many ways communities nationwide benefit from their public transit systems.
The summit provided a platform for participants to share best practices, learn how to effectively communicate performance metrics to their communities, and recognize top performing agencies.
During the summit, Cherriots was awarded the following performance accolades:
“We’re proud that Cherriots is being recognized on a national stage for measurable progress that improves the lives of the people we serve,” said Maria Hinojos Pressey, Cherriots Board President. “These honors reflect the dedication of our team and the importance of data-informed decisions in helping our community thrive.”
Partner agencies, such as Cherriots, use the TransDASH performance dashboard to track performance and make it readily available to the public. TransDASH monitors performance beyond the industry’s traditional Key Performance Indicator (KPI) of ridership. For example, Cherriots is tracking metrics such as job connectivity, community relevance, customer net promoter score, customer satisfaction, on-time performance, and employee engagement.
The system is designed to provide a comprehensive view of how transit services improve quality of life in communities by driving local economies, workforce mobility, and reducing traffic congestion.
During the event, Cherriots was also recognized for multiple 2nd and 3rd place awards:
2nd Place
3rd Place
